Pinterest provides organizations and nonprofits with creative fundraising methods–pinterest is not just for sharing recipes and product likes anymore. More and more organizations are finding out the Pinterest and Pinit to Winit contests provide the needed audiences to enhance their fundraising campaigns to new levels of success. Pinterest is now the third largest social media network, behind Facebook and Twitter and provides solutions to creative fundraisers that the bigger social media can’t compete with.
For one, Pinterest relies on outstanding images to promote peoples boards. Organizations dealing with the environment, or other visual subjects and concepts have a leg up to begin with. Video have also become a large part of the Pinterest experience and social activist sites as well as online stores can take advantage of video marketing.
By far the best advantage of Pinterest is their Pinit to Winit contest format. Online stores like beentheretees.com not only can showcase their products but can receive valuable marketing data as well. In BeenThereTees.com campaign, for example, they ask the pinners to pin three of their favorite shirts. They additionally ask them to create a board titled “Destination Tee Shirts” under the Travel category, giving them SEO juice for every entry.
Activist and non-profits can benefit from Pinterest contests as well. The National War Tax Coordinating Committee has started to work on social media including Pinterest to increase their program awareness and donation base. Their Pinterest Boards focus primarily on activism and war tax resistance video awareness. Visits to their website are steadily climbing upwards and donations and dvd sales are sure to follow.
This is a great time to experiment with social media especially Pinterest before it becomes so massively popular that it becomes impossible to be found on their site. Check out this great social media opportunity now!
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